SHOP
LOOP mixes Swedish innovation with passion to create the very best gear for our worldwide community of global fly fishers. Each and every fly fishing rod, reel, line, garment and accessory is the perfect mix of form and function, designed for longevity of use and high performance in the world’s toughest conditions.
OUTLET STORE
Fishing for a bargain? Our Outlet Store features a range of incredible discounts on a limited number of superb fly fishing products – including rods, reels, clothing and accessories.
LOOP AKTIV
Tips, tricks, blogs and adventures for our global community of fly fishers. Become a member for free today and earn points on your purchases!
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Featured adventures
LOOP travel
We work with many of the finest fly fishing operations in the world, and can help you realise the trip of a lifetime.