SHOP
We mix our passion for fly fishing and the great outdoors with Scandinavian innovation and precision to create the highest quality gear on the market.
TRENDING
OUTLET STORE
Fishing for a bargain? Our Outlet features up to 50% discount on a limited number of superb products.
LAST CHANCE
REEL MOMENTS
The world of fly fishing is full of fascinating stories, incredible places and interesting people. We’ve travelled far and wide to capture and document these tales, adventures and anglers.
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LOOP travel
We work with many of the finest fly fishing operations in the world, and can help you realise the trip of a lifetime.