About Loop

LOOP is a global community of fly fishers

Committed to the enjoyment and development of fly fishing and the practice of effective sustainable management of sport fishing resources.

We have a 40 year tradition of developing innovative products for our community from our Swedish base including the large arbour reel now the industry standard format for fly reels. We are pioneers and explorers and have developed some of the finest fly fishing operations in the World from the Arctic to Tierra Del Fuego.

We own and manage our own Atlantic salmon rivers, invest in conservation, science and education and seek to constantly engage with our community to empower them.

Love life, enjoy nature and fish hard!