We craft expert fly-fishing gear for adventure in wild places. Our precise Scandinavian designs take you deeper into nature where the wild becomes a part of you. We believe when nature is personal, protecting it is instinctual.
Loop started in 1983 in Nordic waters teeming with wild salmon. The wild fish and wild places we love drove us to pioneer innovations like the large arbor reel, to develop the underhand cast, and to push the boundaries of angling experiences into far flung places, from Labrador to Tierra del Fuego.
Now, as part of the Cox family of businesses, we join a fourth-generation mission to build a better world led by Chairman and CEO Alex Taylor, whose personal passion for fly fishing, and whose family’s longstanding commitment to conservation, run deep.
What do we envision for the journey ahead? More of the innovative gear Loop anglers appreciate, being made with increasing sustainability, for a bigger purpose.
Like you, we are guardians of the river, and together we will protect wild fish in wild places forever. Let’s keep it going.