Top tips on the salt with Joshua Hutchins

Salt water fly fishing offers the travelling anglers exciting fishing opportunities for multiple species that are some of the hardest fighting fish in the world. From wading tropical flats sight…

Behind the LOOP 🇸🇪

Stephen & Mirjam talk us through the thought process behind the LOOP technical clothing range and their testing ground in the Swedish wilderness. Spending our time immersed in harsh environments…

People we met – Lars Munk 🇸🇪

  Meet Lars Munk a dedicated fly fisherman and guide from Swedish Lapland. Lars moved to Sweden 17 years ago to pursue his passion and has never looked back. “I…

Atlantic Salmon

Missing Salmon Alliance

  Wild Atlantic salmon are in CRISIS.   Numbers of salmon spending more than a year in the north Atlantic have declined by as much as 88% since the 1970’s….

People we met – Peter Dick 🇨🇦

  We met Peter at his fly shop during our road trip to Vancouver Island last year. At the first discussion with him, we realized that the Cumberland Fly Shop…

People we met – Emilie Björkman 🇸🇪

Meet Emilie Björkman, amazing fly fisher and a true inspiration for all anglers out there. Hunting and Fishing have always been a part of Emilie’s DNA, her parents have transmitted…

Holding on to Summer 🇸🇪

Friday, September 20, 2019. + 14 ° C Sometimes my whole body longs for nature, like today. I love the forrest –  the smell,  the damp trees, the dark moss…

A Home Fit for a King 🇮🇪

International Year of the Salmon In this International Year of the Salmon I wanted to set up a project that would appeal to Anglers and Non Anglers alike. The Atlantic…